PlaceIQ

Quantitative Research Benchmarking for Public Places

Service Description

Primary research with customers and tenants, both users and non-users of assets, to give an understanding of distinct demographic, behavioural and lifestyle attributes and among key audiences. This type of research provides critical evidence in justifying investment in recommendations, strategies and informing capital expenditure.

Who

Any asset owner, developer or manager who seeks in-depth insight into key audiences visiting their place.

Value

Ability to attract and develop loyalty with key customer groups through strategies that respond to the insights developed through market research.

Workplace Efficiencies and Behaviours Benchmark (WEBB)

Quantitative Research Benchmarking for Professional Workplaces

Service Description

Quantitative research surveys that provide the opportunity to understand how your company is unique and identify a particular workplace design solution. A tool for gathering behavioral information from every person in an organisation in a cost-effective manner, leading to practical recommendations that connect employees with services, amenities and other initiatives that support a superior work lifestyle.

Who

Companies that are contemplating a redesign or move to a new workplace environment; architectural teams that require further insights to inform a design solution; or commercial asset owners that require insight into how they can serve the needs of their tenants in an enhanced way.

Value

Increased employee satisfaction and retention rates resulting from appropriate design and programming of the workplace environment.

Customer Satisfaction Metric (CSAT)

Quantitative Research Benchmarking for Offices, Office Parks and Industrial Estates (B2C)

Service Description

Primary research with customers and tenants, both users and non-users of assets, to give an understanding of distinct demographic, behavioural and lifestyle attributes and among key audiences. This type of research provides critical evidence in justifying investment in recommendations, strategies and informing capital expenditure.

Who

Landlords seeking to understand the satisfaction levels of their tenants and how best to make the relationships stronger.

Value

Builds loyalty and re-lease likelihood and over the long term ensures above-market returns.

Engagement Satisfaction Metric (ESAT)

Quantitative Research Benchmarking for Property Owners (B2B)

Service Description

Quantitative research which measures satisfaction and perceptions of the property industry towards Australian major landlords.

Who

Landlords seeking to understand the satisfaction levels of their partners and suppliers and how best to leverage the relationships for mutual benefit.

Value

Creates stronger business partnerships which provide a competitive advantage in the market.

Place Customer Profile (PCP)

Qualitative Profiling for Property Owners

Service Description

Primary research with customers and tenants, both users and non-users of assets, to give an understanding of distinct behaviours, lifestyle attributes and existing recreational pursuits among key audiences. This piece of research provides critical evidence in justifying investment in recommendations, strategies and informing capital expenditure.

Who

Any asset owner, developer or manager seeking in-depth insight into key audiences that visit their place.

Value

Informs more targeted design, leasing and marketing, leading to higher rates of conversion and the ability to charge a premium.

Customer Experience Assessment (CEA)

Benchmark Audit for Retail Centres and Office Towers

Service Description

Auditing the physical condition and presentation of public destinations and retail centres with the aim of improving the onsite customer experience. Assessing the physical condition and presentation of the centre based on 11 touchpoints which comprise 320 individual measures. Each of the ratings is derived from observed evidence, with the final scores presented in comparison to industry peers.

Who

Asset operations or management teams.

Value

The comparative data arising from this process informs the spending of capital to ensure maximum return on investment.

Customer Experience Benchmark (CEB)

Qualitative National Benchmark for Retail Centres

Service Description

Anonymously auditing competitors through a mystery shopper process to assess the overall customer experience and identify opportunities for a competitive advantage.

Who

Developers, owners and asset managers looking to better understand their immediate competitive market.

Value

Establishes a clear strategy for either defending your market share or acquiring new market share.