Client
Growthpoint Properties
Sector
Office and Industrial
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Our Service
- Customer Research
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Enhancing tenant relationships through data-driven insights
Comprehensive tenant satisfaction research that informs Growthpoint’s strategic decisions and strengthens tenant relationships.
What we did
We have conducted annual tenant satisfaction research across Growthpoint’s portfolio since 2022. Using a structured quantitative approach, we designed customised surveys to capture insights from decision-makers, property contacts and tenants. The surveys were tailored by asset type (office, industrial and retail) and benchmarked against industry standards to provide actionable insights. Our analysis identified trends in satisfaction, pinpointed areas for improvement and highlighted opportunities for Growthpoint to differentiate itself as a landlord of choice.
What we achieved
Our work enables Growthpoint to track and improve tenant satisfaction over time, with year-on-year increases in response rates and satisfaction scores. The insights empower Growthpoint to strengthen tenant relationships, refine communication strategies and address specific operational challenges. By leveraging these findings, Growthpoint enhanced its competitive position, improved tenant retention rates and built a foundation for proactive, data-informed decision-making to support long-term portfolio performance.
