Developing a succinct and compelling vision statement that aligns the entire project team under a common idea. This is supported by a relevant visual and written narrative that offers insight into how the destination can deliver a distinct proposition. The Development Vision covers Place, Product and Programmatic descriptors that inform and inspire as well as future-proof the design solution.

Asset developers or owners developing new assets or re-developing existing ones.

Uncovers lessons learnt from relevant exemplars and outlines how these could influence the architectural design and onsite experience in a way that creates alignment and high-quality project outcomes.

Articulating what your place wants to competitively ‘own’ in the market, what attraction it provides your audiences and how this will be expressed to your target market. The PVP defines your place’s identity, point of difference and the unique benefits that will be delivered to your place to end users, both through tangible onsite features and intangible attributes.

This framework is a tool for asset owners, developers and operators that informs design, retail and leasing mix, activation, customer experience and marketing activities across the entire site.

Increasing return on investment by providing clarity and alignment of all disciplines in delivering an end outcome that is compelling and meaningful for the end user.

Identification of key local character traits and cultural differentiators supported by best practice global examples that articulate the types of spaces and activities desired by the local customers.

Asset owners and managers who want to ensure design outcomes are aligned with surrounding character and environment.

Influencing design outcomes to ensure physical characteristics and amenities are aligned to provide a platform for community engagement and loyalty.

A long-term strategy that forms the basis of a differentiated customer experience at the asset. This strategy covers the 3 Ps – Place, Product and Program – for the destination. The Customer Experience or Place Strategy creates the best outcomes by building on a defined Place Value Proposition.

Asset operations or management teams.

Differentiated customer experiences that support return visitation, increased dwell time and customer loyalty.

Reviewing the existing service offer within a centre and recommending how newly designed service areas and staff standards could provide an improved experience for customers.

Asset operations or management teams.

Differentiating assets through high-quality customer service offers and strategies that are tailored and cost effective.

Definition of programming opportunities relating to the activation of a place to reflect a point of difference and identity that is aligned with the value proposition of the asset. Programs recommended by Activation Strategies have the potential to create opportunities for community building, generate additional income and even transform the use of an asset.

Asset owners and developers, marketing and operations teams.

Provides a clear framework to engage with implementation partners, allocate budgets and attract sponsorship for activation activities.