We deliver customer and market insights which enable our property clients to develop the most dynamic and innovative property solutions.

About us

Since 2011, we have gained a reputation in the property sector for unlocking project possibilities through a progressive and adaptable mindset. Our commissions involve a complex challenge, which requires our clients to embrace change and seize future opportunities.

The value of our process

The value of a place is determined by how effectively it resonates with visitors through the experience and interactions on offer. Brickfields Consulting partners with property owners and operators to deliver long-term return on investment by creating strategies that encourage customers to visit, stay longer, spend more money and pay a premium for products or services. The financial benefits are measured by customers returning more often and becoming advocates for the destination.
Over time, these places develop a competitive advantage allowing them to command a price premium and achieve financial returns above the market average. In turn, these economic measurables also contribute to increases in the value of a property asset.

How we help you innovate

Brickfields Consulting offers a range of services covering four broad capabilities: user research, market strategy, customer experience and design activation. We provide custom strategy solutions as well as standard research and strategic tools.
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Research

Understanding the behaviours and aspirations of your customers, visitors or residents to better respond to their needs, thereby increasing conversion, spend and the ability to charge a premium

Insights

Positioning your place in the market through a distinct and valued proposition, which will support a long-term competitive advantage

Strategy

Providing an experience that aligns the market perception with the actual delivery, leading to increased rates of satisfaction, dwell times and repeat visitation

Execution

Staging the types of on-site interactions with customers, visitors and residents that support the social vitality, which in turn ensure the long-term financial viability of your place

How can we

help you build

your business?

How do I continue attract new customers?

Activation Strategy

A framework for programming your asset

Service overview

Establishing a framework of temporary experiences which maximises the appeal of your place through continual change

Who

Asset owners and developers, marketing and operations team

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What satisfies my customers?

Customer satisfaction (CSAT)

Quantitative Research Benchmarking for offices, Office Parks and Industrial Estates (B2C)

Service overview

Measuring the various experiential factors driving loyalty to determine where you should invest for financial gain

Who

Landlords seeking to understand the satisfaction levels of their tenants and how best to make the relationships stronger.

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How do remain relevant in a competitive market?

Development Vision

Future Vision Definition for Property Developers

Service overview

Understanding the competitive forces to reposition your place for future growth

Who

Asset developers or owners developing new assets or re-developing existing ones.

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How do we grow our business partnerships?

Engagement Satisfaction (ESAT)

Quantitative Research Benchmarking for Property Owners (B2B)

Service overview

Measuring the satisfaction levels of your industry partners in relation to your competitors

Who

Landlords seeking to understand the satisfaction levels of their partners and suppliers and how best to leverage the relationships for mutual benefit.

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How satisfied are my customers?

NPS+

Always on Customer Sentiment

Service overview

Monitoring your customer relationship through a real time feedback metric which is specifically designed for property

Who

Asset managers and owners

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What is going to appeal to my customer?

Place Customer Profile

Qualitative Profiling for Property Owners

Service overview

Knowing your customer on a deeper level through qualitative and ethnographic profiling

Who

Any asset owner, developer or manager seeking in-depth insight into key audiences that visit their place.

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Who are my customers?

Place IQ

Quantitative Research Benchmarking for Public Places

Service overview

Profiling your local area customers to understand what defines their demographics and lifestyle

Who

Any asset owner, developer or manager who seeks in-depth insight into key audiences

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How do we attract a broader audience to grow market share?

Precinct Positioning

Defining the offer of each area of your development

Service overview

Defining an identity for each precinct within a wider development site to capture the maximum financial potential

Who

Asset owners and developers, leasing and marketing teams.

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What is our distinct market proposition?

Place Value Proposition

Future Market Positioning for Property Owners and Developers

Service overview

Defining the overarching vision for a place to align all areas of future decision-making to a business outcome

Who

This framework is a tool for asset owners, developers and operators that informs design, retail and leasing mix, activation, customer experience and marketing activities across the entire site.

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How do I stay one step ahead of the competition?

Global Trends Reporting/ Best Practise Research

Global Qualitative Trends Reporting

Service overview

Analysing consumer behaviours to identify the critical trends which could growth or challenge your place in the future

Who

Asset owners and operators who are looking to introduce new ideas and practical solutions.

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How do we retain commercial tenants?

Workplace Efficiencies and Behaviours Benchmark (WEBB)™

Quantitative Research Benchmarking for Professional Workplaces

Service overview

Profiling workplace occupants to better understand their unique set of needs, with a view to foster retention

Who

Companies that are contemplating a redesign or move to a new workplace environment; architectural teams that require further insights to inform a design solution; or commercial asset owners that require insight into how they can serve the needs of their tenants.

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Meet our team

The Brickfield’s team is comprised of highly skilled individuals who deliver industry leading service.

Images: Priscilla Barbosa

David Grant

Managing Director

Jeanette Lambert

CEO

Belinda Lord

General Manager

Samantha Choudhury

Associate Director

Stefanie Matosevic

Senior Strategist

Stephanie Bhim

Associate Director

Heidi Krohn

Client Manager

Be in the know

Stay up to date with the latest research and trend reports from Brickfields Consulting.

Work with us_

Contact us to discover how Brickfields can add value to your next project.