About us
Brickfields Consulting offer specialist property research and strategy consultancy. By unlocking market knowledge, we enable you to capture the true value of your assets. It is our belief that only in understanding your market, can owners fully realise the potential of place. This belief has created a market reputation which is built on a decade-long track record of delivering innovative solutions through an adaptable mindset.
The value of our process
The value of a place is determined by how effectively it resonates with visitors through the experience and interactions on offer. Brickfields Consulting partners with property owners and operators to deliver long-term return on investment by creating strategies that encourage customers to visit, stay longer, spend more money and pay a premium for products or services. The financial benefits are measured by customers returning more often and becoming advocates for the destination.
Over time, these places develop a competitive advantage allowing them to command a price premium and achieve financial returns above the market average. In turn, these economic measurables also contribute to increases in the value of a property asset.
How we help you innovate
Brickfields Consulting offers a range of services covering four broad capabilities: user research, market strategy, customer experience and design activation. We provide custom strategy solutions as well as standard research and strategic tools.
Research
Understanding the behaviours and aspirations of your customers, visitors or residents to better respond to their needs, thereby increasing conversion, spend and the ability to charge a premium
Insights
Positioning your place in the market through a distinct and valued proposition, which will support a long-term competitive advantage
Strategy
Providing an experience that aligns the market perception with the actual delivery, leading to increased rates of satisfaction, dwell times and repeat visitation
Execution
Staging the types of on-site interactions with customers, visitors and residents that support the social vitality, which in turn ensure the long-term financial viability of your place
How can we
help you build
your business?
How do I continue to attract new customers?
Activation Strategy
A framework for programming your asset
Service overview
Establishing a framework of temporary experiences which maximises the appeal of your place through continual change
Who
Asset owners and developers, marketing and operations team
What satisfies my customers?
Customer satisfaction (CSAT)
Quantitative Research Benchmarking for offices, Office Parks and Industrial Estates (B2C)
Service overview
Measuring the various experiential factors driving loyalty to determine where you should invest for financial gain
Who
Landlords seeking to understand the satisfaction levels of their tenants and how best to make the relationships stronger.
How do remain relevant in a competitive market?
Development Vision
Future Vision Definition for Property Developers
Service overview
Understanding the competitive forces to reposition your place for future growth
Who
Asset developers or owners developing new assets or re-developing existing ones.
How do we grow our business partnerships?
Engagement Satisfaction (ESAT)
Quantitative Research Benchmarking for Property Owners (B2B)
Service overview
Measuring the satisfaction levels of your industry partners in relation to your competitors
Who
Landlords seeking to understand the satisfaction levels of their partners and suppliers and how best to leverage the relationships for mutual benefit.
How satisfied are my customers?
NPS+
Always on Customer Sentiment
Service overview
Monitoring your customer relationship through a real time feedback metric which is specifically designed for property
Who
Asset managers and owners
What is going to appeal to my customer?
Place Customer Profile
Qualitative Profiling for Property Owners
Service overview
Knowing your customer on a deeper level through qualitative and ethnographic profiling
Who
Any asset owner, developer or manager seeking in-depth insight into key audiences that visit their place.
Who are my customers?
Place IQ
Quantitative Research Benchmarking for Public Places
Service overview
Profiling your local area customers to understand what defines their demographics and lifestyle
Who
Any asset owner, developer or manager who seeks in-depth insight into key audiences
How do we attract a broader audience to grow market share?
Precinct Positioning
Defining the offer of each area of your development
Service overview
Defining an identity for each precinct within a wider development site to capture the maximum financial potential
Who
Asset owners and developers, leasing and marketing teams.
What is our distinct market proposition?
Place Value Proposition
Future Market Positioning for Property Owners and Developers
Service overview
Defining the overarching vision for a place to align all areas of future decision-making to a business outcome
Who
This framework is a tool for asset owners, developers and operators that informs design, retail and leasing mix, activation, customer experience and marketing activities across the entire site.
How do I stay one step ahead of the competition?
Global Trends Reporting/ Best Practise Research
Global Qualitative Trends Reporting
Service overview
Analysing consumer behaviours to identify the critical trends which could growth or challenge your place in the future
Who
Asset owners and operators who are looking to introduce new ideas and practical solutions.
How do we retain commercial tenants?
Workplace Efficiencies and Behaviours Benchmark (WEBB)™
Quantitative Research Benchmarking for Professional Workplaces
Service overview
Profiling workplace occupants to better understand their unique set of needs, with a view to foster retention
Who
Companies that are contemplating a redesign or move to a new workplace environment; architectural teams that require further insights to inform a design solution; or commercial asset owners that require insight into how they can serve the needs of their tenants.
Meet our team
The Brickfield’s team is comprised of highly skilled individuals who deliver industry leading service.
Images: Priscilla Barbosa
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