Brickfields Consulting offer specialist property research and strategy consultancy. By unlocking market knowledge, we enable you to capture the true value of your assets. It is our belief that only in understanding your market, can owners fully realise the potential of place. This belief has created a market reputation which is built on a decade-long track record of delivering innovative solutions through an adaptable mindset.
The value of our process
The value of a place is determined by how effectively it resonates with visitors through the experience and interactions on offer. Brickfields Consulting partners with property owners and operators to deliver long-term return on investment by creating strategies that encourage customers to visit, stay longer, spend more money and pay a premium for products or services. The financial benefits are measured by customers returning more often and becoming advocates for the destination.
Over time, these places develop a competitive advantage allowing them to command a price premium and achieve financial returns above the market average. In turn, these economic measurables also contribute to increases in the value of a property asset.
How we help you innovate
Brickfields Consulting offers a range of services covering four broad capabilities: user research, market strategy, customer experience and design activation. We provide custom strategy solutions as well as standard research and strategic tools.
Understanding the behaviours and aspirations of your customers, visitors or residents to better respond to their needs, thereby increasing conversion, spend and the ability to charge a premium
Positioning your place in the market through a distinct and valued proposition, which will support a long-term competitive advantage
Providing an experience that aligns the market perception with the actual delivery, leading to increased rates of satisfaction, dwell times and repeat visitation
Staging the types of on-site interactions with customers, visitors and residents that support the social vitality, which in turn ensure the long-term financial viability of your place
How can we
help you build
A framework for programming your asset
Establishing a framework of temporary experiences which maximises the appeal of your place through continual change
Asset owners and developers, marketing and operations team
Customer satisfaction (CSAT)
Quantitative Research Benchmarking for offices, Office Parks and Industrial Estates (B2C)
Measuring the various experiential factors driving loyalty to determine where you should invest for financial gain
Landlords seeking to understand the satisfaction levels of their tenants and how best to make the relationships stronger.
Future Vision Definition for Property Developers
Understanding the competitive forces to reposition your place for future growth
Asset developers or owners developing new assets or re-developing existing ones.
Engagement Satisfaction (ESAT)
Quantitative Research Benchmarking for Property Owners (B2B)
Measuring the satisfaction levels of your industry partners in relation to your competitors
Landlords seeking to understand the satisfaction levels of their partners and suppliers and how best to leverage the relationships for mutual benefit.
Always on Customer Sentiment
Monitoring your customer relationship through a real time feedback metric which is specifically designed for property
Asset managers and owners
Place Customer Profile
Qualitative Profiling for Property Owners
Knowing your customer on a deeper level through qualitative and ethnographic profiling
Any asset owner, developer or manager seeking in-depth insight into key audiences that visit their place.
Quantitative Research Benchmarking for Public Places
Profiling your local area customers to understand what defines their demographics and lifestyle
Any asset owner, developer or manager who seeks in-depth insight into key audiences
Defining the offer of each area of your development
Defining an identity for each precinct within a wider development site to capture the maximum financial potential
Asset owners and developers, leasing and marketing teams.
Place Value Proposition
Future Market Positioning for Property Owners and Developers
Defining the overarching vision for a place to align all areas of future decision-making to a business outcome
This framework is a tool for asset owners, developers and operators that informs design, retail and leasing mix, activation, customer experience and marketing activities across the entire site.
Global Trends Reporting/ Best Practise Research
Global Qualitative Trends Reporting
Analysing consumer behaviours to identify the critical trends which could growth or challenge your place in the future
Asset owners and operators who are looking to introduce new ideas and practical solutions.
Workplace Efficiencies and Behaviours Benchmark (WEBB)™
Quantitative Research Benchmarking for Professional Workplaces
Profiling workplace occupants to better understand their unique set of needs, with a view to foster retention
Companies that are contemplating a redesign or move to a new workplace environment; architectural teams that require further insights to inform a design solution; or commercial asset owners that require insight into how they can serve the needs of their tenants.