About us
Brickfields Consulting offer specialist property research and strategy consultancy. By unlocking market knowledge, we enable you to capture the true value of your assets. It is our belief that only in understanding your market, can owners fully realise the potential of place. This belief has created a market reputation which is built on a decade-long track record of delivering innovative solutions through an adaptable mindset.
The value of our process
The value of a place is determined by how effectively it resonates with visitors through the experience and interactions on offer. Brickfields Consulting partners with property owners and operators to deliver long-term return on investment by creating strategies that encourage customers to visit, stay longer, spend more money and pay a premium for products or services. The financial benefits are measured by customers returning more often and becoming advocates for the destination.
Over time, these places develop a competitive advantage allowing them to command a price premium and achieve financial returns above the market average. In turn, these economic measurables also contribute to increases in the value of a property asset.
How we help you innovate
Brickfields Consulting offers a range of services covering four broad capabilities: user research, market strategy, customer experience and design activation. We provide custom strategy solutions as well as standard research and strategic tools.
Research
Understanding the behaviours and aspirations of your customers, visitors or residents to better respond to their needs, thereby increasing conversion, spend and the ability to charge a premium
Insights
Positioning your place in the market through a distinct and valued proposition, which will support a long-term competitive advantage
Strategy
Providing an experience that aligns the market perception with the actual delivery, leading to increased rates of satisfaction, dwell times and repeat visitation
Execution
Staging the types of on-site interactions with customers, visitors and residents that support the social vitality, which in turn ensure the long-term financial viability of your place
How can we
help you build
your business?
How do I continue to attract new customers?
Activation Strategy
A framework for programming your asset
Service overview
Establishing a framework of temporary experiences which maximises the appeal of your place through continual change
Who
Asset owners and developers, marketing and operations team
What satisfies my customers?
Customer satisfaction (CSAT)
Quantitative Research Benchmarking for offices, Office Parks and Industrial Estates (B2C)
Service overview
Measuring the various experiential factors driving loyalty to determine where you should invest for financial gain
Who
Landlords seeking to understand the satisfaction levels of their tenants and how best to make the relationships stronger.
How do remain relevant in a competitive market?
Development Vision
Future Vision Definition for Property Developers
Service overview
Understanding the competitive forces to reposition your place for future growth
Who
Asset developers or owners developing new assets or re-developing existing ones.
How do we grow our business partnerships?
Engagement Satisfaction (ESAT)
Quantitative Research Benchmarking for Property Owners (B2B)
Service overview
Measuring the satisfaction levels of your industry partners in relation to your competitors
Who
Landlords seeking to understand the satisfaction levels of their partners and suppliers and how best to leverage the relationships for mutual benefit.
How satisfied are my customers?
NPS+
Always on Customer Sentiment
Service overview
Monitoring your customer relationship through a real time feedback metric which is specifically designed for property
Who
Asset managers and owners
What is going to appeal to my customer?
Place Customer Profile
Qualitative Profiling for Property Owners
Service overview
Knowing your customer on a deeper level through qualitative and ethnographic profiling
Who
Any asset owner, developer or manager seeking in-depth insight into key audiences that visit their place.
Who are my customers?
Place IQ
Quantitative Research Benchmarking for Public Places
Service overview
Profiling your local area customers to understand what defines their demographics and lifestyle
Who
Any asset owner, developer or manager who seeks in-depth insight into key audiences
How do we attract a broader audience to grow market share?
Precinct Positioning
Defining the offer of each area of your development
Service overview
Defining an identity for each precinct within a wider development site to capture the maximum financial potential
Who
Asset owners and developers, leasing and marketing teams.
What is our distinct market proposition?
Place Value Proposition
Future Market Positioning for Property Owners and Developers
Service overview
Defining the overarching vision for a place to align all areas of future decision-making to a business outcome
Who
This framework is a tool for asset owners, developers and operators that informs design, retail and leasing mix, activation, customer experience and marketing activities across the entire site.
How do I stay one step ahead of the competition?
Global Trends Reporting/ Best Practise Research
Global Qualitative Trends Reporting
Service overview
Analysing consumer behaviours to identify the critical trends which could growth or challenge your place in the future
Who
Asset owners and operators who are looking to introduce new ideas and practical solutions.
How do we retain commercial tenants?
Workplace Efficiencies and Behaviours Benchmark (WEBB)™
Quantitative Research Benchmarking for Professional Workplaces
Service overview
Profiling workplace occupants to better understand their unique set of needs, with a view to foster retention
Who
Companies that are contemplating a redesign or move to a new workplace environment; architectural teams that require further insights to inform a design solution; or commercial asset owners that require insight into how they can serve the needs of their tenants.
Meet our team
The Brickfield’s team is comprised of highly skilled individuals who deliver industry leading service.
Images: Priscilla Barbosa
New podcast out!
@brickfields_consulting Research Director David Grant joined @hassell_studio for Re-emerge Resilient: What can trends tell us about the future for cities, spaces and designers?
The conversation was inspired by Brickfields’ trend report Reawakened Spaces and we talk to HASSELL’s global Principals including, @Angus.Bruce(London), @lizwestgarth (Sydney), @chongwang4 (Shanghai), and @r_mullane (San Francisco) about what comes next for our cities and urban spaces in a post- COVID world.
Link in the bio.
Animation by @matthiaswidjaja
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#urbandesignarchitecture #urbandesign #futurecities #trends #urbantrends #postcovid19 #placemaking #placedesign #brickfieldsconsulting #hassellstudio
A kind reminder to all our followers to touch base with your friends, family, colleagues and neighbours regularly to see how they are doing 💛#areuokay
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#ruokday2020 #communitycare #respect #kindness #love #brickfieldsconsulting
This week our Associate Director and a creative thinker, @stephaniebhim joined #megancope and @kaldorpublicart project #doitaustralia to write down 101 words for water.
The words were also translated into Spanish, German and Finnish (with help from our Finnish Client Manager Heidi Krohn).
Cheerful translations were discovered like mummoja taivaalta (“it’s raining Grandmas" in Finnish) and Seerose (German for water lily).
This beautiful project was created in a time of lockdown to invite audiences to follow artists instructions to create artwork of their own.
What a wonderful initiative!
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#brickfieldsconsulting #artwork #water #wordart #publicart #kaldorpublicartprojects
Live Webinar Coming Up!
Join our Associate Director, @stephaniebhim as she shares insights from our latest trend report: ‘Reawakened Spaces’.
Registration link in the bio!
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#brickfieldsconsulting #webinar #placemaking #placetrends #trendreasearch #research #urbandesign #citymakers
Welcome to ‘Reawakened Spaces’, Brickfields’ latest trend report.
Here we critique the key innovations arising from a COVID-19 world and their implications for property owners and operators of public space.
We offer four key trend areas that span workplace,
residential product, transport, arts and culture, and urban agriculture.
The opportunity to positively reshape our built environment has never been more possible!
Link in the bio. Happy reading!
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#placemaking #trendresearch #placetrends #trendreport #urbantrends #citytrends #designcities #covid19 #postcoviddesign #brickfieldsconsulting
What a beautiful afternoon celebrating getting back together with our team and our great friends from @hundredweight_design
We look forward to seeing more of our partners and clients in person soon!
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#brickfieldsconsulting #teamlunch
Understanding how the retail offer and onsite experience could be improved to better engage local residents, students, and workers.
@brickfields_consulting conducted face-to-face engagement that was undertaken with local residents, students and workers to gain a better understanding of how the offer and onsite experience could be improved.
Due to our established track-record of researching the needs of users in public spaces, we were commissioned to undertake a significant 1600 person quantitative project for @fraserspropertyaus ‘Central’ retail centre and adjoining public square.
It is more important than ever to understand your retail audience in these rapidly changing times.
Get in touch with us to discuss how we can help your business!
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#placemaking #urban #retailcentre #research #retailresearch #quantitativeresearch #placevision #brickfieldsconsulting
Let us introduce you all to David Grant, Managing Director and founder of @brickfields_consulting
With over 12 years market research and strategy experience, David has developed progressive solutions for some of Australia’s most valuable property destinations and physical assets.
Providing insights through research, his approach ensures that places develop a competitive advantage, command a price premium and achieve financial returns above the market.
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#brickfieldsconsulting #research #placemaking #placeresearch #placestrategy #propertyconsulting
Research and Insights are part of the unique set of services @brickfields_consulting provide.
These services are based on standard practices but
customised for the needs of the
owners and occupants of places.
Get in touch with our team to find out more!
#brickfieldsconsulting #research #insights #propertyconsulting #placemaking #retail #office
Brickfields Live Webinar: COVID-19 Response Planning for Office and Retail May 11th, 4pm (AEST)
Join David Grant, Research Director at @brickfields_consulting as he compares the shifting sentiment in retail customer and office workers – and the emerging opportunities for asset owners. The findings are up to the minute, tracking sentiment over April and May 2020 via the COVID-19 Business Impact Tracker (CBIT) research tool.
Click the link in the bio to register.
Customer Satisfaction Metric (CSAT) is a quantitative research benchmarking for offices, office parks and industrial estates.
CSAT measures the various experiential factors driving loyalty to determine where you should invest for financial gain.
This is a great research tool for landlords seeking to understand the satisfaction levels of their tenants and how best to make the relationship stronger.
Get in touch with us to find out more!
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#research #brickfieldsconsulting #researchdata #researchtool #commercialproperty #office #officepark #customersatisfaction
What a beautiful idea of @citylab to publish maps that some of their readers draw of the COVID-19 lockdown.
Here are a few of our favorites.
The first picture is from our team member @stephaniebhim mapping her experiences of the neighbourhood nature in Bondi, Sydney. •
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Map credits:
Stephanie Bhim, Sydney, Australia / Lauren Nelson, Arlington, Virginia (@lauren.anne.nelson )/ Edda ívarsdóttir, Iceland / Claudia Canedo Velasco, Santa Cruz de la Sierra, Bolivia / Stentor Danielson, Bellevue, Pennsylvania / •
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#placemaking #placemapping #covi̇d19 #lockdowndrawing #lockdownlife #maps #experiences #urban #artwork
#WFH vibes from @brickfields_consulting .
Our team has adapted well to this new work environment and found a lovely space that allows us to focus and be more productive.
(And spot the doggy!)
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#brickfieldsconsulting #wfh #covi̇d19 #placemaking #teamwork #isolationwork
Who wore it better? Polka dots vs stripes. @brickfields_consulting team daily Zoom catch ups. ☎️
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#brickfieldsconsulting #teamwork #covi̇d_19 #zoommeeting #placemaking #placestrategy #placethatmatters
@brickfields_consulting and Skyfii are proud to launch the COVID-19 Business Impact Tracker –
a research product to help retail and commercial property owners navigate the crisis and stay in business.
The tool collects accurate customer and tenant sentiment regarding the COVID-19 changes – specifically tailored to designated trade areas. The insights uncovered provide certainty during this period of immense change – equipping property owners to make targeted decisions, reduce risk, and seize future opportunities as they arise.
Have a look at the link in our bio or contact our General Manager Belinda Lord (belinda.lord@brickfields.com) if you would like to set up a call to find out more! ⠀⠀
#brickfieldsconsulting #retailresearch #retail #commercialrealestate #commercialproperty #quantitativeresearch
Before we all isolated ourselves @brickfields_consulting organised a food/hospitality trend presentation to our Melbourne partners and clients.
We also got a chance to introduce our new permanent Melbourne member, Associate Director Samantha Choudhury.
What a great night with fantastic guests!
Get in touch with us if your business is interested in a personalised trend research!
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#trendpresentation #propertytrends #placemaking #brickfieldsconsulting #futurefood #foodtren #brickfieldsconsulting
To our clients and partners,
We would like to reassure you all that Brickfields will stay fully operational throughout the period of social distancing.
Our team will be working from home for the next couple of weeks, and are available on email and mobile during this period.
We will use Zoom video conferencing for all our meetings and will hold our workshops online if required. For our interstate clients this won’t pose much change, as we are well versed in remote collaboration.
It’s important to us that our clients’ business and projects continue to flourish, so we intend to still deliver all the project work within the prearranged timeframes.
Business as usual despite the difficult times!
Look after yourself friends! •
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#brickfieldsconsulting
Our Associate Director Samantha Choudhury was interviewed at @plannersundertheinfluence podcast. It’s a great episode so please take a moment to listen to her story and all the industry insights. Link below!
https://bit.ly/3d3LkuA
#planning #urbandesign #placemaking #brickfieldsconsulting
Are you an asset owner or developer and after detailed insights into your key audience?
Place IQ is Quantitative Research Benchmarking that help profile your local area customers to understand what defines their demographics and lifestyle.
This way you can attract and develop loyalty with key customer groups through strategies that response to the insights from the research.
Get in touch with @brickfields_consulting to find out more!
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#place #placemaking #brickfieldsconsulting #research #property #intel
Another fantastic place @brickfields_consulting explored in Singapore last year - @enablingvillage, a community space that represents a fresh approach to social business. The site is designed to universal design principles, combines retail and training for disabled persons and carers, as well as an R&D lab for assistive technology. The space is also open to the wider public. We truly enjoyed the real nature feel in the precinct!
#brickfieldsconsulting #singapore #enablingvillage #placemaking #travel