Client
Sunglow Australia
Sector
Mixed-use
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Our Service
- Customer Research
- Competitive Review
- Place Value Proposition
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Defining a premium future for Calderwood Heights
A bespoke Place Value Proposition to establish Calderwood Heights as the jewel of Calderwood Valley.
What we did
We undertook a multi-layered approach to define a compelling Place Value Proposition for Calderwood Heights, focusing on its natural advantages and community potential. This included analysing demographic and market data, developing buyer profiles and conducting in-depth competitor analysis. We identified key opportunities to highlight the development’s boutique nature, premium product potential and integration with natural and built amenities. Our work culminated in the creation of distinct Place Pillars and a strategic roadmap, positioning Calderwood Heights as an exclusive, family-oriented and picturesque community.
What we achieved
Our strategy enabled Sunglow Australia to differentiate Calderwood Heights from the broader Calderwood Valley precinct, establishing it as a desirable destination for affluent and aspirational buyers. By leveraging its natural beauty, proximity to amenities and opportunities for premium housing, the development now appeals to both established families and younger buyers seeking lifestyle upgrades. Our insights also provided a framework for marketing, sales and community engagement, ensuring a cohesive and compelling narrative that aligns with the project’s ambitions.
