Client
TP Dynamics
Sector
Mixed-use
-
Our Service
- Customer Research
- Stakeholder Engagement
- Best Practice and Trends
- Place Value Proposition
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Crafting a future-proof community hub
Engaging local residents and analysing market trends to create a vibrant, sustainable destination that aligns with community aspirations and future market demands.
What we did
TP Dynamics engaged Brickfields Consulting to conduct comprehensive research and strategy development for Yowani Grounds. Primary research included an ACT resident survey with over 400 respondents, stakeholder interviews and a detailed local area profile to understand behaviours, perceptions and aspirations.
We integrated macro-trend analysis and best practice research to identify opportunities that would shape the development’s vision. An internal visioning workshop collaboratively defined the Place Value Proposition (PVP), highlighting key differentiators such as sustainability, recreation and community connectivity. These efforts ensured that the development would align with the needs of future audiences while complementing offers in the surrounding area.
What we achieved
Our insights provided a robust framework to guide Yowani Grounds’ transformation into a vibrant, multi-use precinct. Recommendations ensured the project responded to market expectations, with a focus on community integration, enhanced recreational facilities and innovative housing solutions. By balancing high-quality products with affordability, the strategy reduced risks and future-proofed the development for the next 10–20 years. Additionally, our work supported internal alignment on the project vision, enabling TP Dynamics to create a sustainable legacy that adds long-term value to both Yowani Country Club and the Canberra community.
