Our approach
Brickfields Consulting have developed a unique set of services that provide a holistic understanding of audiences, the market, the future, and the strategic opportunities these present for your place – social, cultural and economic.
Enquire Now01We understand your place and its people
We develop a deep understanding of your place – its context, experience, competitors, current and future audiences, the project team vision and trends influencing the future. The consumer research we conduct unpacks your audience profile, their behaviours, needs and aspirations, to uncover unique opportunities to maximise the value of your place. The global consumer trends we identify offer insights that future-proof your place.
02We align your stakeholders
We engage with key stakeholders that will influence or be influenced by your place and its evolution, to understand their needs and aspirations, develop buy-in and uncover partnership opportunities. We design a collaborative process that empowers your team, develops buy-in and creates alignment around the place or experience to be delivered.
03We articulate the strategy
We distil the outcomes from this process into concise, digestible, and tangible strategies that can be easily understood and implemented by your team.
Insights
Actionable Strategies
Insights we discover
Who are my customers?
We profile your audiences to define their demographics, lifestyle, and behaviours. Knowing customers on a deeper level allows us to identify experiences and consumer trends that will resonate with them to inform a compelling place vision, evolution, activation, or brand.
What drives customer satisfaction?
We measure the experiential factors that drive customer and tenant satisfaction and loyalty for places, and benchmark this performance against the competition. These insights guide investment priorities to maximise return on investment through retention and return visitation.
Solutions we provide
Defining your Place Value Proposition
We explore the competitive forces that influence places in the market and in the minds of customers. We translate these insights into a future vision and Place Value Proposition that can be tested with customers to position (or reposition) places for future growth.
Our Place Value Proposition framework provides strategic guidance for decision-making across design, retail and leasing mix, activation, branding and marketing. Our collaborative process has been refined over the last decade to efficiently create meaningful alignment for project teams.
Experiential strategies to deliver your vision
We work with project teams to translate your market positioning, value proposition or vision into an Experiential Overlay. This overlay defines precincts and identifies and describes distinctive moments within the onsite experience. We identify the key attributes of each touchpoint supported by best practice inspiration to guide design teams.
Actionable insights for social sustainability
We translate customer insights into meaningful and tangible actions that can be taken by your team to improve satisfaction and engage your community. Informed by industry benchmarks, we can identify opportunities for your place, or portfolio, to set itself apart from the rest – as well as deliver key social sustainability reporting metrics.
